2013 – 2015
early creative foundations

• Branding and campaign design for projects participated in Young Leaders for Indonesia and Imagine Cup 2013 by Windows (finalist).

• Screen and identity design for interior and social-cultural projects, including creation of Kutai typeface for a documentary film of “Borneo’s Vanishing Tribes”.

2016 – 2018
expanding brand & design expertise

• Provided brand identity, visual design services, and screen designs.

• Began working on social impact branding, integrating purpose-driven marketing strategies.

2018 – 2020
strategic marketing & growth

• During this period, the expertises expanded into marketing and digital growth.

• Led brand growth initiatives and new product strategies in the financial technology sector.

• Achieved an average 23% growth in user activation and a 59% increase in transactions.

• Developed a strong foundation in marketing communication, market research, digital marketing, product design, and marketing strategy.

2020 – 2022
impact-driven marketing & strategies

• A deeper integration of social impact branding and data-driven marketing strategies.

• Led large-scale marketing initiatives in fintech with a strong social impact focus.
  Achieved record-breaking customer acquisition, transaction volume, and active user growth, with a 40% MoM increase in new users.

• Established expertise in integrated marketing, strategic partnerships, and impact measurement.

• Delivered branding and marketing strategy solutions across various industries, including financial services and consumer brands.

2023 – 2024
elevating brand presence & recognition

• Spearheading go-to-market (GTM) strategies, partnership marketing, and brand initiatives across leading investment platforms and digital ecosystems.

• Managed multi-channel marketing campaigns, covering CRM, media placements, digital growth, KOLs, PR, and offline activations.

• Successful collaborations to achieve multiple recognitions, including: Top 2 Investment Platform Brand in Indonesia (2023 Brand Health Tracking study), Excellence in Brand Strategy – Marketing Excellence Awards Indonesia 2023, Best PR Campaign & Influencer Marketing – Marketing Interactive PR Awards 2024, Best Marketing Campaign in Finance – The Drum APAC Awards 2024.

• Designed and developed cultural branding and marketing assets for government projects, including Indonesia’s Independence Day 2024 at IKN.

• Delivered creative and marketing solutions for fashion and design industry exhibitions and events.

2025
the birth of brandaya

• Brandaya was founded as a natural evolution of years of experience in branding, marketing strategy, and growth marketing. Bringing together expertise across industries, Brandaya is built to help brands thrive through integrated, purpose-driven marketing and branding solutions.

• Cultural & Regional Branding – Driving regional government branding projects to strengthen cultural identity.

• Marketing Strategy in Entertainment & Attractions: Consulting on strategic marketing initiatives for Indonesia’s leading theme parks and entertainment businesses.

• Marketing Technology: Integrating AI with WhatsApp Based CRM, empowering businesses in marketing and beyond.

• Elevating Brand Experiences: Providing 360° brand and marketing solutions for businesses looking to scale with impact.

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